“If you do decide to make a gesture and offer guests something, it’s much more meaningful if you think about it a little bit first. Don’t just throw champagne at them automatically because they’re VIP’s.”

“Truth be told, most businesses in the hospitality space don’t have a solid answer as to why they exist or operate the specific way they do.”

“Managing the digital side of your restaurant can be a daunting task. When it comes to organising and utilising customer information, the two key players in the game are databases and Customer Relationship Management (CRM) software.”

“In the evolving landscape of the hospitality industry, adopting technology is crucial for staying competitive.”

“That means 77% of your team are not engaged at work!! 43% are reportedly watching for or actively seeking a new job. Wow.”

“Interesting too is how ubiquitous the comments about the Gen Z contingent are; how they’re high maintenance, interested more in themselves than anything else, transient and super sensitive.”

“A core concept with a good narrative that resonates all the way through the business, is a far better bet than trend-chasing, or pushing a round block through a square hole with two concepts that don’t gel.”

“Targeting the right demographic, reaching them on the appropriate platforms and shaping your messaging accordingly is how you’ll get a good ROI from your marketing spend. In this article we’ll look at how you can do exactly that.”

“This very under-used sales tactic is one of the most potent ones we teach as part of our staff training consultancy. People buy stories much easier than they buy a product pitch.”